We are in the digital age and so we expect everything to move very fast in order to cope with our lifestyles. We want things to happen this instant, which is why we also expect instant results.
For example, we want diet pills that work fast so that we do not have to work hard and wait very long in order to achieve the body that we want. We want to be able to lose a pound a day if possible so that in a week's time, we are already back in the shape that we want. While that is nice, not too many people achieve this without back breaking work at the gym.